Placement of Files
Now that you've created the perfect web page - what are you going to do with it?
All web pages out there have potential; The potential to teach, the potential to sell, the potential to change the world we live in. The problem is, that some web pages will never be found. That's because the folks who wrote the page just don't understand how the internet works.
There are basically 2 ways to find a web page.
One is to actually type the URL of the web page directly into the locator bar. This works great for facebook or google. This doesn't work quite as well for Joes Egg Farm incorporated, who's web page could be located at: www.poindexter.com/cityofpoindexter/businesses/farms/poultry/eggs/~poindexter/joesfarm/index.htm
If Joe's Egg Farm is ever going to be found, he's got to use the power of the internet to his ad-vantage (pardon the pun). He's got to make the search engines on the internet look at his site, so that when I type EGGS into google, his site comes up in the top 10 listings.
How exactly do we do that? Remember in the beginning of the course we said that every web page has a HEAD and a BODY. The head is where we put the addressing information.... just like the addressing information placed at the top of a business letter. If we put additional addressing information in the HEAD of the page, webcrawlers, working with search engines can find Joe's site, so we don't have to type the address in.
Here's how it works:
Within the head, we put "META" tags. Meta tags are tags that webcrawlers look at. Webcrawlers are automated scanning programs that scrub the web looking for what's out there. When it finds Joe's Egg Farm site, it looks it the HEAD of the file at the META tags and sees this:
<META NAME="KEYWORDS" CONTENT="Eggs, Egg, Sales, Farmer, Bulk, Wholesale, Yoke, White, Recipe, Chicken, Stories, Rooster, Hen, Feathers, Feed, Chick, Cock, User Friendly ">
When Google, Altavista, Dogpile, Lycos, Excite, or any number of other search engines out there point their webcrawler at his web page, they gather that information and organize it, so that when you type in the right combination of his keywords, like "Egg Farmer", it will bring up something like this:
Worlds Greatest Eggs
And give you a link to get to his page.
Now Joe isn't a stupid man, so he included a couple of odd keywords, like "User Friendly". Now he can type in "User Friendly Egg Farmer", and with most probability, he'll be the only one that comes up. Now he can quickly and easily find his own site, click on it, and in the process - move his site upward to the top of the list. you see, the more a link is clicked on, and the more the site is visited via the search engine - the further up you go on the search engine's list. This, of course, is kind of a circular argument, because the further up the list you are, the more people click on it... until finally, you are the number one hit on the search engines, and you become king of the internet. So even though he may have an undesirable web address, he can STILL be a number one hit - if he plays the game right.
But now it is a waiting game. Assuming he has written perfect code, has all the right keywords and even has the only product like it on the internet - HOW does a search engine find the site?
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