Sense or Cents?

Have you noticed when you go to a specific page there are banner ads or small image ads and every one hates them, and you wonder why keep them if they are so annoying?

Some of those ads for example are from Google they are called Google AdSense.

"Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you'll finally have a way to both monetize and enhance your content pages.

It's also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages." Source: Google.Com

So the question remains…do these ads really bring in money to the owner of the web site?

You betcha! It may not be that windfall you've always dreamed of, or enough money to buy that boat you've had your eye on for six months. But, it does come in dribs and drabs.

Google counts how many impressions (how many people actually see the ad on your pages) and how many people actually click on the ads. It calculates your CTR (click through rate) and eCPM from that it calculates your earnings from the day. And here is where you say…"Huh?…What was that again? Say that in English please!" Basically it measures how many people viewed the ads, and how many clicked on them, and how many pages in one day were viewed with the ads placement on them.

Once you decide you want to use Google AdSense here are a few tips to utilizing it:

1. Post them on text rich pages

2. Make sure that use a lot of keywords on each page that will utilize Google AdSense. Especially on static pages that don't change.

3. Place them at the top of the web page and make them as visible as possible.

4. Make sure the color scheme is similar to that of your page

5. Keep the AdSense ads on the pages where there are no other ads.

6. Adsense tracker (http://www.related-pages.com) may help.

7. Remove the AdSense border. (Blending it within your page. )

8. Try the Google Adsense tool. (https://www.google.com/support/adsen...c.py?topic=160) An ad preview program. This program will allow you to right click on pages within your website and find out what Google ads might be placed there.

9. Make sure your border and background color match your web sites pages so that they blend in completely.

The big moment has arrived…

A thumbs up or a thumbs down??

It takes a few days to get the codes from Google once you apply for AdSense. And they are a bit irksome to add to your pages. And it sometimes behaves strangely if you try to place too many ads from Google AdSense. Reading the tech jargon can be a little intimidating if not frustrating. But it does do what it promises to do.

So I give this a thumbs up, way to go Google. You came up with a winner.

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